Hi, my name’s Pip, which is short for Philippa, which means lover of horses.

Now that we’ve got that out of the way—

I’m a human who likes to write like a human for brands both big and small. Unless you want me to write like a Labradoodle. I can do that, too.

Work
I’ve worked at john st, J. Walter Thompson (now Wunderman Thompson), and SID LEE, where I learned the ins and outs of many brand categories — CPG, retail, automotive, food, bev, beauty, chicken. I’ve written for brands like vitaminwater, Dentyne, Winners, HomeSense, Sport Chek, BMW, Shoppers Drug Mart, Google, Scotties, Blue Goose Pure Foods, Moosehead, Seagram's Whisky, Air Canada, and the Canadian Cancer Society, just to name a random few.

My work has been recognized by Cannes Lions, ADCC, LIA, Applied Arts, and D&AD.

In 2016 I went freelance and have worked with companies like Shopify, Earth Rated, and Mejuri since.

Not Work
When I’m not writing, you’ll find me wondering when it will be over in side plank, watching anything food-related on YouTube (especially anything Sohla El-Waylly-related), and trial and error-ing my way through new motherhood. I also make things look nice for the camera with Reynard Li at mom&pop studio.