Canadian Film Fest / Radio

2015 Cannes Lions Shortlist, ADCC Best Copywriting Silver, LIA Gold + Silver

How do you encourage moviegoers to "Escape the Cliche" of big Hollywood blockbusters and attend the Canadian Film Fest instead? You use big Hollywood movie cliches, of course.

Agency: J. Walter Thompson
Client: Canadian Film Fest
CD: Ryan Spelliscy, Colin Winn
CW: Saro Gazarian